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| FOR IMMEDIATE RELEASE |
THE MUDDY BOOT NAMED BEST OFF THE BEATEN PATH TRIP AS PART OF OUTSIDE'S
INAUGURAL ACTIVE TRAVEL AWARDS
Mexico City / March 13 2012 –The Muddy Boot has been selected by Outside, America’s leading multimedia active-lifestyle brand, as a recipient of its first-ever Active Travel Awards The Muddy Boot was honored as operator of The Best Off the Beaten Path Trip for 2012. The full list of award winners will be published in the April issue of Outside magazine, available on newsstands March 13, 2012 and online at Outside Online.
To select this year’s awards, Outside tapped our global network of correspondents to showcase a definitive roundup of the best new adventures, exotic retreats, beaches, local food, bars with a view, on-time airlines, screaming deals, gorgeous islands, and more. The awards reflect more than just a collection of unforgettable trips—it’s a road map to life-changing experiences. The issue also highlights a list of the best online travel tools as well a roundup of Outside’s all-time favorite destinations.
“This is a fantastic achievement on several levels, not only from a sheer company operations and team motivation standpoint, but as a success in terms of the huge effort of several actors who have been passionate about positioning Mexico and Chiapas as a world class adventure travel destination”, said Antonio del Rosal, Co-founder of The Muddy Boot.
"Outside magazine has long been one of the world's most trusted advisors for active and adventurous travelers," says Outside editor Christopher Keyes. "This year we've bottled up 35 years of collective wisdom to select our first Outside Travel Awards, an annual edit franchise that honors the best trips, hotels, lodges, luggage, islands, and new destinations that will be an invaluable travel resource for years to come
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| ADDITIONAL INFO ABOUT YOUR COMPANY/PRODUCT. |
In celebration of the Outside Active Travel Awards, Outside will launch the “What Trip Are You?” Facebook promotion, which will allow members of the Outside community to take an adventure travel quiz to determine what type of vacation best suits their adventure style from five categories. The categories include: Enlightened Explorer, Powder Hound, River Runner, World Traveler, and Adrenaline Junkie. Participants will be able to choose between a series of travel favorites-Hotel or rustic lodge? Tropical escape or powdery heaven? Guide or no guide?-that will lead to their ultimate adventure travel escape.
Five grand prize winners (one per category) will get the chance to go on their dream adventure provided by Outside’s travel partners. Trip options include: Dory or raft trip down the Grand Canyon with OARS, Heli-ski in AK's Chugach range with Valdez Heli Ski Guides and Tsaina Lodge, Safari in Botswana with Wilderness Safaris and South African Airways, Multi-sport in Machu Picchu and Galapagos with REI Adventures, and an Andes to Amazon multisport trip with BikeHike Adventures. In addition, participants who take the quiz can come back for daily adventure travel gear prizes.
About Outside
Outside is America’s leading active lifestyle brand. For more than 30 years, Outside has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The Outside family includes Outside magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, and Outside Books.Visit us on www.outsideonline.com and www.facebook.com/outsidemagazine |
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